PVR Cinemas, India’s largest film exhibition company launched a new loyalty program – PVR Privilege’ – on 10th October at PVR Directors Cut, Vasant Kunj.
The loyalty program offers members an enriched array of first class redemption opportunities and enhanced benefits. To support the launch of PVR Privilege, PVR is offering Food & Beverage vouchers of the same value as the activation fee, so that the membership is at zero cost to new members at its 131 properties nationwide comprising of 600 screens.
The event also witnessed the presence of special guest of honor, Bollywood actor Aamir Khan, Zaira Wasim, and Ajay Bijli, Chairperson and MD, PVR Cinemas.
The PVR Privilege program is Indias first fully digital cinema loyalty program and offers the following consumer privileges and benefits:
Reward points on each purchase of tickets or food and beverages
Automated conversion of Reward points into vouchers that can be used to pay for tickets and F&B
Personalized offers, and services at cinemas
Bonus points during special occasions
Easy to use, with a QR-code based virtual card in App, Website and at Cinemas
The PVR Privilege program promises to make the movie-going experience hugely rewarding by earning points and auto-generated vouchers, all from first time visitation to subsequent transactions. Points start accruing on tickets, food and beverages, with quick redemption at both off-line and on-line channels. Exclusive privileges, combo upgrades, special days for customers, and personalized services will work across web, mobile app and in cinemas. The customer just needs to walk in with their virtual card on their phones.
It’s a great initiative by PVR and will really change the movie-going experience in the country. By this, the users get benefits on ticket booking and get some good offers for free.
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